Laying the foundation at a boutique design agency

Overview

I was the creative director of the startup team that began Maven Creative. I oversaw a small team that specialized in identity and brand development. I helped lay the foundation at an agency that has since flourished as an award-winning agency.

Services

Creative Direction

NINE12 is a non-profit organization that aids people in debt while teaching the principles for financial freedom and generosity. Clients often experience an ‘aha’ moment in their sessions, which is reflected in the identity developed and tagline, Spend Wisely. Give Generously.

In 2009, Glo was an innovative step as an interactive Bible app. Nobody else was doing what they were doing. I developed their brand identity and oversaw implementation of their brand from …

JMHC

JMHC’s logo had worked well for them for more than two decades however it needed to be revisited to allow them to accurately reflect their competitive edge in today’s market. JMHC’s new identity built upon the original for an evolution of the brand that will last.

Converse

The event was to commemorate Brand signing an endorsement deal with Converse at the interactive Sports Museum of America in New York City. We created signage using Converse’s brand guidelines and a museum-like display that showcased Brand’s larger-than-life image. Our use of black-and-white mirrored Converse’s classic retro feel and Brand’s casual strength on the court. Since the event was for media, we created custom press packets with printed folders and a stationery package of letterhead and envelopes – with a signature footprint tying all the pieces together.