A new counselling studio needed an identity to capture their approach to the craft. Working closely together, we developed New Story Counselling, a boutique studio that empowers clients to turn the page and begin their new story. Next, we refined the organizational design and implemented a strategic plan to open the studio. Since their launch in 2012, New Story has been a vibrant, respected, and trusted place of care in multiple cities.


Naming, Branding, Illustration, Voice & Messaging, Website Design & Development, Strategy, Organizational Design